Vendors

Vendor Alley

During the Head of the Hooch® regatta weekend, we expect over 8,000 rowers and over 20,000 spectators to attend. There is a merchandise vendor mall located on Chestnut Street, which is the main street from downtown Chattanooga onto the venue. There is a rowing equipment vendor mall located along Riverfront Parkway near the trailer parking.

The Head of the Hooch regatta attracts athletes, coaches, spectators, and neighbors for two days of healthy competition and fun. We welcome a variety of vendors including food and beverage, merchandise, and rowing equipment. All food and beverage vendors are coordinated through the Chattanooga Market. Our vendors are an integral part of sharing our southern hospitality with athletes, spectators, and the local community.

Vendors may sign up via our website to request a tent and amenities. All vendors agree to the Head of the Hooch regatta Vendor Terms and Conditions and must abide by site access policies and procedures.

Download the full terms and conditions for vendors here.

How to Become a Vendor

The merchandise vendor mall is for rowing-related merchandise vendors only. The rowing equipment vendor area is for rowing equipment vendors only. If you have a question, please contact the Vendor Coordinator: vendors@headofthehooch.org.

2023 Vendor Mall Registration is Closed

Contact vendors@headofthehooch.org for inquiries about 2023 registration or for next year.